In the late 1990s, as it became apparent that the Internet would change all aspects of business (including the graphic arts), UniqueActive partnered with a group of experienced software professionals to form a software development company, the Sefton Group. The leadership of Sefton Group has over 70 years of graphic arts programming and data management experience.

Sefton develops web-based tools that allow marketing organizations to change the way they do business. Sefton is the developer of the ground-breaking Online Printstore™, the easiest and most efficient way for organizations to manage the distribution of marketing materials across their channel. Combined with UniqueActive’s production capabilities, this gives our customers the most efficient way to empower ‘web to fulfillment’.

Sefton is also the developer of UniPURL, our proprietary tool for developing and managing multi-channel Personal URL campaigns. PURL campaigns allow you to take direct marketing to a higher level; to build relationships and have conversations with individual prospects.