Unique Printers and Lithographers - DIY Marketing Case Study


	DIY MARKETING :: Crate&Barrel Currency Portraiture Dyson FTI Consulting Navigant Consulting Nick Jr. Rush University Shedd Aquarium

DIY Marketing is a Chicago-based company that provides customizable marketing campaigns and services to small businesses. Users log on to their web site and 'customize' a campaign to fit their needs.

Online Print Store:
DIY Marketing needed a software solution that allows clients to customize marketing campaigns automatically via the Internet. The Sefton Group’s Online Print Store enables this, allowing user’s to easily customize a campaign and view an online proof to ensure accuracy. The Online Print Store also eliminates repetitive pre-press steps, simplifying workflow and speeding up the process.

Digital Printing:
Unique Printer’s Digital Printing capabilities allow DIY to quickly print the customized campaigns. With Digital Printing, DIY Marketing can ‘merge’ the mailing list with the campaign and print the campaign already addressed, eliminating the need for labels or ink-jet addressing. Digital Printing also allows DIY Marketing to print a job only when it’s needed — eliminating costly inventory.

Users can choose between a variety of headlines and graphics

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Not all practices treat the same
problems or use the same techniques.

Users can choose a variety of
"Ailments" and "Treatment Options".
They can select from 0 to 6 ailments
and from 0 to 4 treatment options
with Online Print Store automatically
adjusting for the number.

Doctors can choose from a variety
of Special Offers...or choose to
leave this area blank.

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Doctors’ name and address are automatically used as return address and in the copy block. Copy block automatically adjusts to size of the doctor’s name without the need of manual pre-press work.

DIY Marketing purchases a list based on the doctor’s geographic requirements. With Unique’s digital print capabilities the list is automatically merged with the campaign. This eliminates the time and cost involved with using mailing labels or ink-jet addressing.

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